GOAL
Connect a collection of people from around the globe—and then go further, by bringing them together as one team, one culture, one DocuSign.
SOLUTION
DocuSign set a new standard for their annual Global Kickoff, by creating a virtual experience that was dynamic, energetic, and drew people in, making them feel one with the environment. By breaking down barriers between each presenter and the audience, it made those in the field feel as though they were face-to-face with senior leadership. It was an approach that made more meaningful connections than even a live experience could have delivered.
Reflective of DocuSign’s people and of the company’s future, the experience proved bright, vibrant, and connective, It succeeded in engaging and inspiring a global audience.
RESULTS
5 broadcast locations, 9 global watch parties, across 7 time zones, 90 minutes of a live broadcast, several regional shows, and 129 total media assets created, 6,871 viewers and 12,102 total viewing hours—all of it, the result of one singular experience.